Red Bull | Brand film


Background

The collegiate student vs student music battle, where all you need is an iPod, creativity and a solid song list. Students are given a battlegory, and cue up their best tracks to win the crowd!

Our Approach

Our approach was to live up to and push the limits of the standard Red Bull Media House production. With the Phantom camera in hand we were able to capture some imagery at 3,000 fps and higher. The goal was to harness the college life with the key principal of this nationwide event. 

Result

Red Bull liked the piece so much that they used it as a template for their fall training. 


Behind The Scenes


Credits

Client: Red Bull | redbull.com

Agency: Modern Legacy

Director of Photography: Adam Jordison

Principal Cinematography: Adam Jordison | Loren Ekart

Editor: Adam Jordison